If someone had told me ten years ago I'd be an active member of the "gig economy" I would have thought they were crazy (and maybe looked at them quizzically because I wouldn't entirely understand what that actually meant. in 2024? Oh, I understand it, way more than I may have ever wanted to (LOL!). Rather than. looking at this as a bad thing, I'm going to "Shift Out" (as Jon Bach suggested in the last talk) and consider some aspects of the gig economy that are helping to build and scale work and, dare we say it, quality initiatives.
Katherine Payson offers some interesting perspectives:
- The gig economy generates $204 billion globally
- many companies are leveraging and taking advantage of this, including international companies hiring all over the world for specific needs (I know, I did exactly this during 2024)
- In 2023, the anticipated growth rate for gig work was expected to be 17%
- By 2027 the United States is expected to have more gig workers than traditional full-time employees
This brings up an interesting question... with more people involved in gig work, and not necessarily tied to or beholden to a company for any meaningful reasons, how do these initiatives scale, and how do quality and integrity apply?
Strong Community is the approach that Katherine is using and experiencing over at Cobalt, a company that specializes in "pentesting-as-a-service". Cobalt has grown its pool of freelance tech workers to over 400 in three years. That's a lot of people in non-traditional employment roles. So what does that mean? How is trust maintained? How is quality maintained? Ultimately, as Katherine says, it comes down to effective "Community Building".
Today, many businesses are looking for specialized skills, frequently beyond what traditional full-time employees and employment can do. Yes, AI is part of this shift but there is still a significant need for human expertise. As Cobalt points out, cybersecurity, software development, and other technical fields definitely still require human employees with a very human element to them. What this means is that there is a large rise in freelance professionals actively offering niche talents on a flexible, on-demand basis (likely also on an as-needed basis both for the companies and the gig workers themselves). Again, the bigger question is "Why should a gig worker really care about what a company wants or needs?"
Community can be fostered directly when everyone is in the same town, working on the same street, going to the same office. When Cobalt first began scaling, they relied on a traditional trust model that worked well for a smaller, more centralized team. As the number of freelancers grew, however, this model began to show its limitations. Without a more robust system in place, it would be impossible to ensure consistent quality across a distributed workforce.
Tools can go a certain distance when it comes to helping manage quality and production integrity but more to the point, developing actual communities within organizations is another method for helping develop quality initiatives that resonate with people from all involvements in their organizations.
Cobalt prides itself as a company that is able to maintain quality at scale. It claims to create a culture where freelancers feel connected, supported, and motivated to deliver their best work. So how does Cobalt do that?
Collaboration and Communication: Freelancers can work independently, but they don't work in isolation. Cobalt believes in open communication, where freelancers can collaborate with one another, share knowledge, and learn from each other’s experiences.
Mentorship and Professional Development: Cobalt invests in the professional growth of freelancers. Mentorship opportunities, training programs, and access to industry resources help their freelance community continuously hone their skills.
Recognition and Incentives: High-performing freelancers are recognized and rewarded for their contributions. This helps retain top talent and encourages others to aim for top-quality work.
Feedback Loop: Freelancers receive regular feedback on their work, helping them improve and keep quality high across the board.
As the gig economy continues to grow, maintaining quality at scale will become increasingly important everywhere. Cobalt aims to embrace the strengths of their freelance workforce, not just as individual contributors but as part of a larger community. Scaling with freelancers is not just about hiring more people—it’s about building a culture of collaboration, growth, and trust. To ensure quality remains front and center, companies need to invest in their communities every bit as much as much as they do in their tools and processes.
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